Cords & lacing
63SKUs- Paracord
- Macramé cord and cotton craft cord
- Bonnie braid, jewelry cord, hemp cord
- Rexlace and pony bead plastic lacing
- Elastic and stretch cord
- Rope
The three most important pages
A conceptual demo of the homepage, the product page, and the cart, designed to boost conversion.
homepage
Homepage
Announcement, hero with the brand payoff, seven-category nav, bestsellers with stars and ETA, heritage band, DIY kits, trust strip, three real customer reviews, Instagram reels feed, newsletter, FAQ, blog, footer.
product page
Product page
Gallery with thumbs and zoom, full info rail (skill level, swatches, estimated delivery, low-stock, free-ship progress, ATC), spec table, description, use cases, about us, usually-bought-together bundle, reviews summary with submit form, customer Q&A with submit form, recently viewed, sticky mobile ATC.
cart
Cart
Line items with steppers, gift toggle, ETA, cross-sell, guest-checkout messaging, summary with free-ship progress, transparent shipping and tax, collapsed promo, express checkout buttons with brand-mark icons, sticky mobile checkout, live chat launcher.
The seven categories
273 active SKUs
Seven tiles cover the full active catalog. Each tile is a Shopify smart collection: it picks up every product whose tags match the tile's rule, automatically. A handful of products live in two tiles at once where it helps, for example a paracord bracelet listed in both Cords and Decor.
Kits, books & patterns
43SKUs- DIY kits
- Pattern books and reference titles
Wicking & candle making
44SKUs- Oil lamp wick
- Candle wicking
Beads, findings & closures
43SKUs- Beads & findings
- Side-release buckles and clasps
- Hooks and hangers
- Charms and embellishments
Wood, slates & naturals
32SKUs- Wood accessories
- Slates & chalkboards
- Craft sticks
Tools & workshop
25SKUs- Looms, jigs, lacing needles, crochet hooks
- Paracord tools
- Rubber bands
Decor, toys & finished pieces
23SKUs- Home decor (seashells, plant hangers, terrariums, posters, fishing nets)
- Wooden toys (Mister Rogers trolleys)
- Finished bracelets and accessories (paracord, silkies, awareness bands, monkey-fist key fob)
Sub-tile lists are based on the canonical sub-categories already on the live test store. Counts come from the catalog file shown below.
The full catalog
Every active SKU on the test store. Filter by category or search by title or material. Click any card to open the live product page on pepperellcrafts.com in a new tab.
Some products live in two tiles at once, so the tab counts sum to slightly more than 273.